200 years ago, 90%of the worlds population lived on a farm. They ate what they grew and had a more personal relationship with their land and crop. Now, less than 2% of the population produces food. It has become an almost purely mechanized system. Controversial bio chemicals have become needed in order to sustain productions. Rugos is meant to act as a stepping stone to rekindle the long lost relationship with produce and consumers.
Rugos is a journey from farm to window, in attempt to bring the produce and consumers closer in education and practice of urban gardening.